Here is an advertisement from Everlane.com for a man’s shirt. Here, the model looks natural and relaxed and not much posing went in to this model. The model looks independent, self-sufficient, masculine, and ambitious. Those are all items from the Bemis Sex Role theory chart. Just by the way he is standing all of that could be said and assumed about him. Compared to the woman’s ad however he does not have to button down his shirt to be “attractive” while the woman had to pose and look a certain way. The model looks relaxed and not as posed as the woman does in the ad, I noticed that in a lot of their men’s and women’s clothes models.

Shared by: Karolina
Image Credit: Everlane.com